Campaign Training
We believe that anyone can be a force for change
At a glance comparison of training
Something for everyone with our different types of campaign training
Campaign Carousel™: building the complete campaigner
Our Campaign Carousel™ is an exciting and flexible way for campaigners to hone their skills across a broad range of areas. This comprehensive package trains those at or near the start of their campaigning journey in a rounded set of campaigning skills and approaches.
Open Training Programme: honing your specific campaigning skills
This wide-ranging programme of campaigning workshops will provide you with the basic building blocks of effective campaigning, as well as more specialist sessions that take a deep dive into specific skills and approaches. Workshop themes range from influencing in parliament to community organising.
Commissioned Training: supporting organisations to develop successful campaigns
We offer diverse training on a commissioned basis for teams, organisations and coalitions. Our off-the-shelf packages include workshops, events and programmes. Bespoke training is designed in partnership with you. Whatever your needs, we aim to meet them.
Action learning sets
We know from listening to leaders in charities, that there are particular challenges in leading campaigning programmes. We are partnering with Josephine Knowles to run a new series of sets for senior leaders and for emerging leaders in campaigning organisations.
Changemakers ‘ toolkit
With the support of Wikimedia UK, we have developed an open access toolkit to empower people to campaign effectively. We know that campaigners, activists, and changemakers of all types are working hard to make change happen. We hope this free campaigning tool will help them get there.
Deep dive campaign masterclass programme
In today’s ever-evolving campaigning landscape, understanding complex topics is essential. SMK’s Deep Dive sessions, led by experts, provide campaigners with intensive, focused sessions that explore specific subjects in depth.
Training blogs: a deeper dive into our training
The All Kids Count campaign still counts: Why ending the two-child limit isn’t the end of the story
In this blog, Thea Jaffe, one of the parent campaigners for All Kids Count, reflects on winning this year's Campaign of the Year Award. A year ago, I stumbled in my high heeled boots from a corporate conference to a food bank. What a contrast to two weeks ago:...
If I were Chief AI Officer of My Human Rights Campaign: This is how I’d approach AI with my campaigners
AI can scale part of our campaigning work, but it can’t see the full picture like campaigners do. Here are five things where I, as an AI expert, genuinely think AI can create value for campaigners and four non-negotiable ground rules. TL;DR: The real test of using AI...
Reflections from a rider: Rebecca Ogbonna
Find out what Rebecca Ogbonna, Campaign Engagement Mobilisation Officer at the Royal British Legion learned from her experience as a rider on SMK’s Campaign Carousel training programme. I have been visually impaired since birth, and so growing up, I watched my mum...
Top 3 mistakes campaigners make when communicating for change (and what to do instead!)
Campaigners put a lot into their communications. But even strong campaigns can struggle to cut through. Sometimes it’s not the issue or the effort, it’s how the message is landing. Here are some common mistakes campaigners make when communicating their campaigns, and...
What do reviews of SMK’s Campaign Carousel programme say?
In this blog, we share our top reviews of the Campaign Carousel, SMK’s flagship campaign training programme, that reflect the quality of training offered, workshop facilitation, and opportunities to connect. Summary: Participants of the Campaign Carousel report having...
Top 3 things to look for in a campaign training course
In this blog, we show you 3 things to keep in mind if you’re looking for comprehensive campaign training. Summary: If you want to find the right campaign training course for you, look for ones that cover a range of campaigning methods, provide ongoing community...