SMK Training

Five day programmes

Influencing Change is our five day training programme, designed to support you in gaining the capabilities and confidence you require to successfully influence decision makers and others by improving and cultivating your campaigning skills. The programme is spread over five months and is for groups that want to gain influence and campaign for change.

Participants will learn how to develop a campaign strategy, work effectively with the media, tactically address issues and involve stakeholders. The programme also focuses on how local authorities, central and European government make decisions, and offers information and expertise on how to influence them.

We have two versions of Influencing Change:

  • Influencing Change London, funded by Trust for London. This programme is for individuals and organisations campaigning in London, the closing date for applications is 19 August 2016. The programme will take place on:  
    • 13 and 14 September 2016
    • 17 and 18 October 2016
    • 1 December 2016
  • Influencing Change Midlands, funded by Barrow Cadbury Trust. This programme is for individuals and organisations based in the Midlands, the programme will take place at the Lockside in Birmingham. The closing date for applications is 7 October 2016. The programme will take place on:
    • 8 November 2016
    • 18 January 2017
    • 15 February 2017
    • 21 March 2017
    • 25 April 2017

To apply for these programmes please complete this form. We usually receive many more applications for these programmes than there are places, but we will tell you if your application has been successful at least two weeks before the programmes begin.

 

This is a sample of the course content:

Day One

Developing a campaign strategy
Day one will provide you with a thorough introduction to campaigning: you will learn how to put campaigning in context and gain an understanding of how campaigners can influence policy outcomes. It will introduce you to the foundations of planning a campaign – identifying your targets and mapping influences on decision-makers.

Day Two

Influencing Government
Discover the workings and roles within Local Government, Central Government, Parliament and the European Union, and how they can best be used as mechanisms for change. You will closely examine what powers they hold, how they work and ways on how to influence them to effect change.

Day Three

Pressure and profile
Explore the who, what, where and how of using the media to increase the profile of your campaign. Learn the basics of tactical campaigning: where and when do you change tactics and what tactics would you apply to your campaign?

Day Four

Winning hearts and minds
Day four looks at the process of changing public perceptions and persuading policymakers and others on your campaign issue.

Day Five

The sessions on day five will be devised based on feedback from you and other participants about the first four days of the programme. Either looking at areas not covered in the first four days, or to deepen your understanding in some of the areas already covered.

Eligibility

You are eligible to apply to participate in Influencing Change 2015/16 if:

  • you and/or your organisation are based in London or the Midlands
  • you are 18 years or older;
  • you are available on all five of the course dates;
  • you are relatively new to the field of campaigning; or maybe you’ve been campaigning for several years but have never received any formal training;
  • you are currently involved in a campaign or about to start working on a campaign;
  • a significant proportion of your (proposed) campaign’s beneficiaries need to be based in London or the Midlands (although your campaign can be UK-wide);

You are eligible to apply to participate in Influencing Change Economic Justice if:

  • you and/or your organisation are based in Greater London;
  • the majority of your organisations/ campaigns beneficiaries are based in London.
  • you are available on all five of the course dates;
  • you are currently campaigning in the field of economic justice or you are working or volunteering in a civil society organisation and want to campaign on economic justice issues;
  • you are willing to support each other–in between the learning days by providing support and guidance.

You are eligible to apply to participate in Influencing Change Gender Equality if:

  • you and/or your organisation are based within the UK;
  • you are available on all five of the course dates;
  • you are currently campaigning in the field of gender equality/are working in the gender equality field and/or want to campaign on gender inequality
  • you have some experience in campaigning either as paid worker or volunteer.
Fee - London

While we want to ensure that we can continue to provide sustainable support to grassroots campaigners for free, we ask those individuals and organisations who can afford it to pay a fee (although this is still heavily subsidised). The fees are as follows:

The following fees apply to staff AND volunteers:

  • Large organisations (charities with a turnover of more than £5m; Local Authorities and private sector): £690
  • Medium organisations (turnover between £500k – £5m): £520 
  • Small organisations (turnover between £100k – £500k): £290 
  • Very small organisations (turnover less than £100k): £175 
  • Individuals (this ticket type is for individuals who are NOT affiliated to an organisation or campaign group): £115 
  • Individuals (unwaged/students/low income) and grassroots groups with NO funds: FREE (please note, we cannot cover travel or other costs you may incur in attending)
Fee - Midlands

While we want to ensure that we can continue to provide sustainable support to grassroots campaigners for free, we ask those individuals and organisations who can afford it to pay a fee (although this is still heavily subsidised). The fees are as follows:

The following fees apply to staff AND volunteers:

  • Large organisations (charities with a turnover of more than £5m; Local Authorities and private sector): £600
  • Medium organisations (turnover between £500k – £5m): £450
  • Small organisations (turnover between £100k – £500k): £250
  • Very small organisations (turnover less than £100k): £150
  • Individuals (this ticket type is for individuals who are NOT affiliated to an organisation or campaign group): £100
  • Individuals  (unwaged/students/low income) and grassroots groups with NO funds: FREE (please note, we cannot cover travel or other costs you may incur in attending)

For information about our policy concerning refunds, cancellations and non-attendance, please refer to our Terms and Conditions.

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