SMK Training

Five day programmes – Influencing Change

Programme details:

Influencing Change is our popular five day training programme, designed to support you to gain the complete set of tools and skills to successfully campaign.  The programme is spread over three/ five months and is perfect if you want in depth training and support on all of the aspects of campaigning, activism and advocacy. 

On the programme you will learn how to develop a campaign strategy, work effectively with social and other forms of media, influence local and national decision makers and build support for your campaign. You will also get the chance to build a network of other campaigners to collaborate with in the future.

Previous speakers on the programme have come from: the Houses of Parliament, No More Page 3, Forster Communications, New Philanthropy Capital, the BBC, Shelter, The Daily Mail, Friends of the Earth, the Campaign to Save Frien Barnet Library, Trinity Mirror, Haringey Council, Birmingham Council and 38 degrees.

 
Programmes in 2016:

We currently have one version of Influencing Change open for applications:

  • Influencing Change London 2017, funded by Trust for London. This programme is for individuals and organisations campaigning in London. The closing date for applications is 6pm on 13th December 2016. The programme will take place on:
    • 24 January 2017
    • 25 January 2017
    • 21 February 2017
    • 22 February 2017
    • 29 March 2017
To apply for this programme please complete the application form, it will take you about 10 minutes to fill in.

We usually receive many more applications for these programmes than there are places, but we will tell you if your application has been successful at least two weeks before the programmes begin.

 

This is a sample of the course content:

Day One

Developing a campaign strategy
Day one will provide you with a thorough introduction to campaigning: you will learn how to put campaigning in context and gain an understanding of how campaigners can influence policy outcomes. It will introduce you to the foundations of planning a campaign – identifying your targets and mapping influences on decision-makers.

Day Two

Influencing Government
Discover the workings and roles within Local Government, Central Government, Parliament and the European Union, and how they can best be used as mechanisms for change. You will closely examine what powers they hold, how they work and ways on how to influence them to effect change.

Day Three

Pressure and profile
Explore the who, what, where and how of using the media to increase the profile of your campaign. Learn the basics of tactical campaigning: where and when do you change tactics and what tactics would you apply to your campaign?

Day Four

Winning hearts and minds
Day four looks at the process of changing public perceptions and persuading policymakers and others on your campaign issue.

Day Five

The sessions on day five will be devised based on feedback from you and other participants about the first four days of the programme. Either looking at areas not covered in the first four days, or to deepen your understanding in some of the areas already covered.

Eligibility

You are eligible to apply to participate in Influencing Change 2015/16 if:

  • you and/or your organisation are based in London or the Midlands
  • you are 18 years or older;
  • you are available on all five of the course dates;
  • you are relatively new to the field of campaigning; or maybe you’ve been campaigning for several years but have never received any formal training;
  • you are currently involved in a campaign or about to start working on a campaign;
  • a significant proportion of your (proposed) campaign’s beneficiaries need to be based in London or the Midlands (although your campaign can be UK-wide);

You are eligible to apply to participate in Influencing Change Economic Justice if:

  • you and/or your organisation are based in Greater London;
  • the majority of your organisations/ campaigns beneficiaries are based in London.
  • you are available on all five of the course dates;
  • you are currently campaigning in the field of economic justice or you are working or volunteering in a civil society organisation and want to campaign on economic justice issues;
  • you are willing to support each other–in between the learning days by providing support and guidance.

You are eligible to apply to participate in Influencing Change Gender Equality if:

  • you and/or your organisation are based within the UK;
  • you are available on all five of the course dates;
  • you are currently campaigning in the field of gender equality/are working in the gender equality field and/or want to campaign on gender inequality
  • you have some experience in campaigning either as paid worker or volunteer.
Fee - London

While we want to ensure that we can continue to provide sustainable support to grassroots campaigners for free, we ask those individuals and organisations who can afford it to pay a fee (although this is still heavily subsidised). The fees are as follows:

The following fees apply to staff AND volunteers:

  • Large organisations (charities with a turnover of more than £5m; Local Authorities and private sector): £690
  • Medium organisations (turnover between £500k – £5m): £520 
  • Small organisations (turnover between £100k – £500k): £290 
  • Very small organisations (turnover less than £100k): £175 
  • Individuals (this ticket type is for individuals who are NOT affiliated to an organisation or campaign group): £115 
  • Individuals (unwaged/students/low income) and grassroots groups with NO funds: FREE (please note, we cannot cover travel or other costs you may incur in attending)
Fee - Midlands

While we want to ensure that we can continue to provide sustainable support to grassroots campaigners for free, we ask those individuals and organisations who can afford it to pay a fee (although this is still heavily subsidised). The fees are as follows:

The following fees apply to staff AND volunteers:

  • Large organisations (charities with a turnover of more than £5m; Local Authorities and private sector): £600
  • Medium organisations (turnover between £500k – £5m): £450
  • Small organisations (turnover between £100k – £500k): £250
  • Very small organisations (turnover less than £100k): £150
  • Individuals (this ticket type is for individuals who are NOT affiliated to an organisation or campaign group): £100
  • Individuals  (unwaged/students/low income) and grassroots groups with NO funds: FREE (please note, we cannot cover travel or other costs you may incur in attending)
Blog - Experience of a previous participant

“Being profoundly deaf, campaigning for the rights of Deaf people has always been something I have been passionate about, whether it be educating hearing people about communication needs or reinforcing the responsibility of service providers under the Equality Act 2010. When I became a Senior Campaigner for Action on Hearing Loss in 2013 I struggled to bring this experience to my role, and more so, create concrete campaign plans and later bring them to life.

The Shelia McKechnie Foundation Influencing Change programme came just at the right time as I was at the beginning of developing a campaign to change the ‘hearts and minds’ of employers when employing/retaining staff who are deaf or have a hearing loss. During the first session my original campaign strategy was immediately scrapped! Some may have been broken by the thought of starting again, but for me it was as if the light had been switched on, everything just fell into place. I had been looking at the strategy from the wrong perspective. I also finally understood how to evaluate the success of the campaign against what I had set out to achieve.

Overall, Influencing Change was a well-balanced programme of presentations from those who have been there and done that, with experience of delivering successful and not so successfully campaigns, group activities with peers who brought with them a variety of experiences and needs, there was also guidance from those in the know regarding how to influence local and national government. There was also session on how social media can bring campaigns to life, with calls to action and so on.

Although, some may hate the thought of partaking in role-plays, I relish these activities, and find they aid my learning style well. I particularly enjoyed the activity whereby I was stuck in a lift for 1 minute with a particular MP where I bombarded him with the finer details of my campaign (he obviously succumbed to my request to put the world to rights).

As I now have the knowledge and tools run a campaign from start to finish I am a stronger campaigner, both personally and professionally. “

Tanvir Ahmed
Senior Campaigner for Action on Hearing Loss
Influencing Change Midlands 2015-16

For information about our policy concerning refunds, cancellations and non-attendance, please refer to our Terms and Conditions.

”In the time since I started the course, I have successfully executed – and won – a campaign to overturn a government decision”

”I am much more confident in what I am doing, both in best-practice and in the best course of action to take”

”The skills have equipped me with growing confidence to challenge decision makers failing the community and question what would be the best tool or skills essential for a desired effect/outcome instead of the old passive predicted routine”

”I really enjoyed meeting with a wide range of other organisations both local and national, and sharing experiences and ideas with them has been hugely beneficial”

To find out more information about
our Influencing Change programmes
please email
Megan Poyiadzis.

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